How to set your WeChat official account menu and make it easy to your reader access?
We will show your step-by-step guide for WeChat public account setting. The guide covers:
- Basic setting
- Creating custom menu
- Automatic reply setting
- WeChat Helper
- Useful tips
WeChat account setting is similar to the function of website menus.
1.Basic Setting of WeChat Account
When you successfully registered a WeChat official account, it’s time to finish the setting of the account.
Sign in to your account, tap your account on the right-side corner, then click “Function settings.” You will see the following dashboard.
You can add or change the following info on the dashboard:
- Logo of your account
- WeChat account name
- Introduction of your account
- The contact number of your business
- The legal representative of your company
- Login email to your account
- Set watermark
- Add your website link
If you want to add your website URL, your website needs to get the ICP in China.
2.Custom Menu Setting
1) Why do we need a WeChat customized menu?
The menu of the WeChat official account is like the menus on our website. It can help your audience find your products, services, and articles. The customized menu can better display your products and services to spread awareness and build stronger consumer relationships. Meanwhile, different menus can help you track the data.
Much like Facebook Messenger, using the menus, users can interact without actually typing. The menu can have up to 3 buttons at the bottoms of the screen. Each button can have up to 5 submenu items.
And each item can do one of the 3 things: view the articles, link to a webpage, or open a WeChat mini-program.
2) What kind of WeChat official account can have a menu or custom menu?
Both the WeChat official account and verified subscription account can have a menu or custom menu.
3) Is it difficult to set up the menu?
Setting up a menu doesn’t require technical skills; you can efficiently operate it on the WeChat account control center.
4) How to create a custom menu?
Here is a step-by-step guide for the beginner to make a customized menu on your WeChat official account.
Option one: Using the WeChat Menu setting on your WeChat official account.
Step 1: Log into your WeChat official account, you will see the button “Custom Menu” on the left side of your screen.
Step 2: Create 3 bottom menus.
Step 3: Add sub-menu items to the bottom menus. You can create 5 sub-menus for each.
Step 4: Create content, links for your sub-menus.
Back to your WeChat official account control panel, click the “message create.” Create content with images or links for the sub-menus.
Step 5: Test the menu and sub-menu you just finished.
You can go back to your menu on the WeChat official account, click each menu, sub-menus, links you create, make sure all of them are displays well on mobile.
Option 2: Using API software to develop a personalized menu.
If you have an API, most API has the support to develop customized and personalized menu functions.
5) Is it possible to link the website to the menu or sub-menu?
Yes. Sure. When you create a menu or sub-menu, it allows you to add a link to that menu.
3. Automatic Response Setting
This feature is for setting automatic responses when you received a new message, got a new subscriber, and keywords reply.
- Keyword reply
The primary function of the keywords reply is to let the WeChat official account reply to the instant message. The maximum character of one keyword is 300 words. We can set up to 200 keywords.
We can link the content with the keywords, no matter articles, pictures, videos, links, voice, etc. After setting the auto-replies on your WeChat official account, the text/ language /picture /recording will be automatically replied to the fans when the followers/customers send you a message.
When the customers reply to a particular word, which happens to be the keyword in the set “keyword reply,” the WeChat official account will automatically respond to a message to WeChat customers. For example, if we set a keyword reply as “Spoken English” when the customers search for “Spoken English,” the WeChat official account will automatically send a message, if you want to get Spoken English study material, you can choose the number 1.
- New subscriber reply
The new subscriber will get a message from you. This message would be a guideline, and increase your exposure of your articles. Also, you can add some CTA (call to action), tell readers what to do next in a friendly and enthusiastic way.
- Message autoreply
You may get various messages, you can create some interesting autoreply. Update and optimize the replies according to your analysis data.
- Add Operator or Staff
Tap the “Set Up” —“Stuffing,” then you can change or add an operator to your account.
4. WeChat Account Helper
WeChat helper is an app you can download on your smartphone, both Android and ISO. You can manage your account on your phone without log into desktop.
5.Tip for account setting
It’s categorized your postings into different menus.
There are 7 types of menus:
- Company or business introduction
We have written brief introduction when applied for the account, if you want to create more content about your company. You might consider some special written style and a professional way to mix company profile with other articles.
This is for offline or online events, no matter free or paid activities.
If you want to get direct contact, cooperation, affiliates, you may consider adding one sub-menu for it.
Find a best suitable way to do selling your products, services or other people’s products.
Get all your articles into different category. If you are teaching English, you can structure them into different sub-menus, such as Business English, Travelling English, Office English etc.
These sub-menus would improve your readers experience when they browse a large number of articles.
It likes a book, there is preface, table of contents, summary etc.
Create a community to engage more followers and royal customers.
Put the ads on your menu.
Finally, test all the setting after you finished it.
More Useful Information for your WeChat official account:
What official account is suitable for your business?
What’s the process for applying a subscription account?
How to interact with your followers?
What’s the most popular content on WeChat?
What’s the effective ways to engage WeChat followers?
How to get high ranking on WeChat search ?
How to run a successful WeChat campaign?
Need to get help for WeChat marketing? Check our service HERE.