Hot July:
Festivals: CPC Founding Day , the return of Hong Kong to China.
Keywords: Summer, hot, patriotic.
August:
Festivals: Chinese Valentine’s Day, Army Day, Ghost Day
Keywords: Summer, hot, patriotic, lovers, ghost etc.
September:
Festivals: Teachers’ Day, Mid-autumn Day.
Keywords: Autumn, school opens, appreciate teachers, reunion, family.
October:
Festivals: National Day, Halloween.
Keywords: Autumn, travelling, go home, date, marriage, caring.
November:
Festivals: Single day, Thank-giving day, Black Friday.
Keywords: Winter, Taobao, Promotion, Buy-buy, thanks giving, gift.
December:
It’s the last month of a year.
Festivals: Christmas day, New year.
Keywords: snow, safety, happiness, warm, caring etc.