- What is Affiliate Marketing?
Affiliate marketing is a performance-based marketing program. It is promoting and referring products or services by other companies or individuals to your audience, and earn a commission when getting sales. The sales are tracked by affiliate links from your blog site to another.
- How does this work?
The overall goal of an affiliate program creates a win-win system for both companies and partners. Let’s see how it works. You provide a product or service of other companies or individuals. And link it to your blog and audience, so your audience can purchase the product or service.
The link here is the key. It’s called an “affiliate link.” This link is unique to all of their affiliates, and it is how merchants (companies or individuals) to track the referral. The merchants will provide you with a unique link when you sign up and apply to be an affiliate.
If someone clicks on the affiliate link, a cookie is placed on their browser, and if they make a purchase, the merchant knows it to reward you for the referral.
When you get the link, you can place it in a different place and link it to the relevant posts when your readers can get a purchase.
You can make a commission off of that sale, but at zero additional cost to my reader.
1. Pay per sale (Commission).
The sales will be measured differently. The affiliate would get paid in various ways:
Affiliate marketing is a quick and inexpensive method of making money without the hassle of actually selling a product, and it is an excellent way to free you from 9-5 full-time work.
- How does an affiliate get paid?
The consumer/your audience doesn’t always need to buy the products for the affiliate to get a kickback. It depends on the affiliate program, the affiliate’s contribution to them.
This is the standard affiliate marketing structure we know. The merchant pays the affiliate some percentage of the sale price of the product or service, after the consumer orders the product. We call it commission; the affiliate only can get paid when the audience pays the products or services.
2.Pay per lead.
This is a more complex system then. The commission way, pay per lead affiliate programs means the merchant compensates the affiliate partner based on the conversion of leads. By providing posts, the affiliate persuades the consumer to visit the merchant’s website and complete the desired action, for example, signing up for a trial of a product, subscribing to a newsletter, filling out a contact form, or downloading software or documents.
3. Pay per click (Pop-ups)
This program focuses on redirecting the audience from their blogging to the merchant’s website. This means the affiliate needs to engage the audience to the extent that they will access to the merchant’s site. The affiliate is paid based on the website traffic they bring. It would be a text link or pop-ups, paid reviews, or advertising on your blog
- How to become an Affiliate Marketing Marketer?
Decide what to sell on the blog
Many people start a blog first and then figure out how to monetize blogging.
When you finalize a niche, and as you’re creating content for your launch, you could also, simultaneously, do some research on which products or services you’d like to promote with posts. This is a significant thing.
For example, if you blog about digital courses, you probably should not be promoting, say, golf tools. However, your readers will be benefiting from a CRM (Customer Relationship Management) software. So, check if there’s a CRM software that’s great for photographers, and also if it has an affiliate program.
Apply to be An Affiliate
There are two primary choices to partner with affiliates: for an individual company or an affiliate network. I recommend doing both of them.
Let’s talk about the difference between them.
When sign up with an individual company will allow you to promote their company’s products or services. After signing up once, you can then promote specific products or the company as a whole.
If signing up with an affiliate network, on the other hand, this means you can become an affiliate for any of the companies or personal brands that the network represents.
They will have a list of their partners on the website. For example, affiliate networks like ShareASale or Clickbank let you search for and sign up with any of the companies they represent.
Some affiliate programs and networks may require a simple application process to ensure they’re only partnering with high-quality websites. But most of them don’t care about your site’s traffic, as long as you regularly get great posts to your blog site.
No matter what you choose, you sign up with an individual company or affiliate network, or both of them, it’s crucial that you keep your standards high.
I recommend only promoting some products or companies you have personal experience with and would recommend to friends, family, and your audience.
Summary: Here’s the entire affiliate marketing process:
- You apply to be an affiliate.
- Merchant or networks approve your application.
- The merchant or network provides you with unique affiliate links and relevant materials for promotion.
- You create engaging content based on the products or services to promote them, such as how-to guides, product reviews, tutorials, and so on.
- You add the affiliate links to the affiliate products within your articles.
- You can choose to promote these products within your email, newsletter, or other social media platforms.
- A potential consumer clicks on the link.
A click to an affiliate link triggers the merchant to place a cookie in the browser of the interested party.
When the interested consumer makes an order within the cookie lifespan, the merchant identifies the affiliate based on the unique identifier based on the cookie. You need not worry about this part because the merchant’s affiliate program software takes care of this.
Then You will earn a commission based on a pre-determined rate. Eventually, you will make big money on it.