Top 5 cross-border B2B platforms in China

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top 5 cross border platform

With the rise of industrial upgrading, trade barriers and trade protectionism, the profitability of traditional foreign trade industry is shrinking. Under the background of the “One Belt and One Road” and industrial upgrading, cross-border e-commerce has sprung up and become another major market pursued by export-oriented enterprises and many e-commerce practitioners. Many foreign companies also sell on those B2B platforms to their target countries.

Platforms such as eBay, Wish, Alibaba, AliExpress, and DHgate are quickly sprinting and unique.


It is currently one of the largest online trading platforms in the world, providing an international online trading platform for individual users and business users. It is an Internet-based community where buyers and sellers browse, buy and sell goods together, provide auction services by category, let sellers list things for sale, and buyers offer quotes for things of interest.

Many early Chinese cross-border sellers are the first barrels of gold they have found on eBay.

2. Wish

The Wish platform is mainly for Europe, America and North America. It is purchased by mobile app terminal. The order quantity of the Wish platform is 98% through mobile phone orders, and 95% of the

transaction volume is completed by mobile phone.

Wish mainly uses the platform to actively push to complete the display, and there is not much space for active marketing.

3. Alibaba

Alibaba website

Currently, Alibaba is very popular one online shopping platform in many countries and regions such as North America, Europe, and Japan. Annual sales have maintained a growth rate of around 20%.

4. AliExpress

Alibaba’s global shopping platform is called “Taobao International Edition” by the majority of sellers. At present, emerging markets such as Brazil and Russia are the main entry points.

5.DHgate is the first website in China to provide B2B online transactions for SMEs. It adopts a commission system, which is free of registration fees and is charged only after the transaction between the buyer and the seller is successful. More inclined to small wholesale.

So, in the face of numerous cross-border e-commerce platforms, how to choose as a new entrant?

Of course, it is a platform with large volume, high ceiling, strong profitability and relatively fair rules.

Tips for selling products on those B2B platforms:

1. The market capacity is large, and the core market has high mature consumption power.

Alibaba is one of the largest online shopping platforms in mainstream markets such as the US, UK, France, Italy, Germany, Spain, and Japan. Paid members are middle-class people in all countries. They have consumer needs, have spending power, have high shopping frequency, and are not sensitive to price.

2. Rules are fair and standardized

The Amazon platform rules are fair and standardized, which is the common view of almost all Amazon sellers. The zero tolerance of human-induced data interference behavior such as swipes makes the operation return to the root. As long as you care, everyone has a chance.

3. Pay more attention to product quality and high profit

Based on Alibaba’s customer base and platform positioning, buyers are more concerned about the quality and evaluation of the product itself, not the price. In the system’s weight distribution algorithm, price is not the primary factor. Therefore, it is easier for sellers to earn higher profits with good quality products.

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