Weibo marketing is using microblogging as a marketing platform, and every fan in the Weibo account as a marketing target. Companies post various articles to show corporate information, product-related contents, on the relevant content of new products, enterprises can also through micro-blog to their own corporate brand, good IP image of products, enterprises from time to time update micro-blog content, publish hot topics, can also achieve the purpose of brand marketing.
The characteristics of micro-blogging marketing
1, the content of micro-blog is short, marketing directly to the core: micro-blog is mainly reflected in the short content, usually the longest micro-blog will not exceed 140 words, micro-blogging fast-food reading, so that marketing becomes faster.
2, the interactive advantages of micro-blog is obvious, can produce viral marketing effect: good articles can produce viral marketing effect, in fact, the viral marketing effect of micro-blogging is better, every time a hot event occurs, micro-blog will be reprinted in large numbers, spread quickly.
3, micro-blogging marketing is a kind of word-of-mouth marketing, active marketing: a good micro-blogging content, or micro-blogging content is interested in fans, it will be reprinted very quickly, in fact, every time fans reprint, will undoubtedly help you micro-blogging for a good word-of-mouth marketing, through the power of fans to share more market!
How to apply an account as a foreigner company?
- Requirements for Overseas Enterprise Account Verification:
1.Company Registration Documents with certified Chinese translation copy. Company’s seal or legal person’s signature should be included.
2. Application letter and the third-party authorization letter. Company’s seal or legal person’s signature should be included.
3. Operation person/team contact information
- Brand Certification
The certification information contains the brand and a trademark registration certificate is required.
If the trademark holder is not the enterprise, an authorization is required.
The holder is the enterprise, and the authorization letter is added to the official seal of the company.
The holder is an individual, providing authorization signature + ID card original photo
- Get review for your Weibo account
With the development of the Weibo platform, more and more organizations have opened official Weibo, and the official Weibo is the main front for information release, marketing activities and customer service.
Weibo conducts an annual certification identity verification for the official certified users through the annual review to ensure that the official authentication user identity is true and effective and legally renewed.
If not reviewed, the user will lose the following official privilege:
1. The blue V logo is grayed out, no longer has the official authentication identity of Weibo, and no longer enjoys the Weibo station endorsement.
2. Can not use the basic functions of marketing tools such as lottery platform, activity platform, and micro-card coupons.
3. Can not use the basic functions of operating tools such as private message group sending
4. Can not be personalized on the Weibo homepage, such as head map, carousel map, video embedding and other functions
When can you get review annually?
The user’s annual review date is calculated on the date of the first authentication status. One year is a cycle. The station will inform the user by SMS and private message 60 days in advance, and open the annual application window.
The user logs in to Weibo. After the gear can be set in the upper right of the home page -V certification – the official certification enters the annual review process, where the annual review due date can be seen, and the user must complete the annual review at any time before the expiration.