Do you know the holidays in the year 2020 in China?
What topics are best for your business in China?
A marketing calendar is a plan that covers your marketing activities for the whole year. It includes traditional Chinese festivals such as Spring Festival, Lantern Festival, Chinese Valentine’s Day, Mid-Autumn Festival and Double 11 Festival; 24 solar terms such as spring start, rain, spring equinox, summer solstice, summer heat, and autumn start; national or international activities such as tree planting day, earth day, consumer day and sleep day; large shopping festivals such as 618, double 11 and double 12.
According to these special holidays in China, we can prepare for the opportunity in advance: topics, channels, materials (posters/videos / copywriting, etc.), discounts, prizes, etc., find the best-fit point between the hot topics and our brand and publish the relevant contents.
We are preparing the amazing marketing calendar for you:
January:
Holiday: New year’s Day: starting from “prospect or review,” open topics such as “what I want to say on the last day of this year,” “New Year’s wish,” “the biggest regret or harvest of this year”; for example, H5 “predict your 2020”, topic “New Year’s wish,” lottery “New Year’s carp,” etc.
Chinese Solar Terms:
Xiao Han, Da Han: on that Day, it was published on social media in the form of “solar terms topic + posters.”
New year’s Eve and Spring Festival: Centering on the elements of “going home,” “Reunion,” “celebration” and “custom,” the “PK” custom of the new year in the north and the south, the phenomenon of “being urged to marry when going home for the new year,” the speed and warmth of the Spring Festival festival, “the completeness and happiness of the reunion” and “the people who can’t go home” are initiated
February :
Chinese Solar Term:
Spring, rain, and dragon head: on the same day, it was published on social media in the form of “solar term topic + POSTER”; among them, gender brands such as condoms can skillfully borrow the pun of “dragon head.”
Holiday:
Lantern Festival: grasp the festival elements such as flower lantern, eating Tangyuan, guessing lantern riddles, and take advantage of the situation in the form of “blessing posters + eating and playing related custom topics,” or launch the interaction of “guessing lantern riddles and winning awards” on Weibo.
Valentine’s Day: from the perspective of “lovers,” you can borrow romantic poems to write a composition and send blessings; you can also go the opposite way and pay attention to “single people.” What should a person do on Valentine’s Day?
March:
Holiday:
Women’s day:
You may consider Women’s lottery benefits, such topics as “University banners for women’s Day” and “gifts for women’s Day”; women’s Day takes “blessing” or “half-day holiday” as the starting point.
315 Consumer Day: a wave of determination of consumers to safeguard their rights, along with a wave of their brand; non-brand and enterprise, can adequately review the past blacklist; the first time inventory of the blacklist exposed.
Chinese Solar Term:
Jingzhe, Chunfen: on that Day, it was published on social media in the form of “solar term topic + POSTER.”
April:
Holiday:
April Fool’s Day:
Trickery topics and posters, you can play tricks and joke appropriately, but you should pay attention to “Proper”; on this Day, you can also appropriately send some posters and words to commemorate your brother Zhang Guorong.
Qingming Festival.
Chinese Solar Term:
Guyu: on that Day, it was published on social media in the form of “solar terms topic + posters.”
May :
Holiday:
Labor Day: daily / topic/poster, work gloriously/ work loving story, or advertisement of a short, long vacation or home.
Youth Day: innovation puts forward “XX youth” to cater to their audiences and rub hot spots at the same time; the current situation of contemporary youth rises to the bottom – Buddhism, poverty, mourning, single, bald
Mother’s Day:
Using “family affection” and “mother’s love,” in addition to sending blessings to express gratitude, you can also create “gift” as a gimmick, or propose related topics such as “the warmest moment with mother,” “the warmest words,” “the most painful moment” to initiate interaction.
520: homophonic “I love you”; confession strategy; gift-giving strategy; based on love and romance; also from the point of “single,” such topics as eating dog food, being alone, and urging marriage and dating.
Chinese Solar Term:
Lixia, Xiaoman: on that Day, it was released on social media in the form of “solar term topic + POSTER.”
June:
Holiday:
Children’s Day: cute, naughty, and cute are flirtatious; back in the past, two or three things in childhood / embarrassing events or topic interaction; children’s Day for adults, a group of young children.
College entrance examination:
various blessings, a significant interaction of college entrance examination questions; college entrance examination questions of advertisers, operators, public relations people, and consumers of all brands; and recalling the topic of college entrance examination in that year.
618 Shopping Festival:
One of the biggest shopping festivals in China, like cyber-Friday.
Father’s Day:
Father’s love is like a mountain; “father’s love,” sending blessings to express gratitude, you can also “gift” as a gimmick for creativity, or put forward related topics “the warmest moment with father,” “the warmest words,” “the most painful moment,” etc.
Chinese Solar Term:
Mount seeds, Dragon Boat Festival: on that Day, it was released on social media in the form of “solar terms topic + posters.”
July:
Chinese Solar Term:
Xiaoshu and Dashu: on the same day, they are published on social media in the form of “solar term topic + posters.”
Holiday:
Olympic Games: events inventory, watching competition strategy, winning moment, moving moment, cheer up a declaration.
August:
Beginning of autumn and summer heat treatment: on the same day, it was published on social media in the form of “solar term topic + POSTER.”
Chinese Solar Term:
Tanabata: with Niulang, Zhinv, magpie bridge and love as the elements; Tanabata’s old customs and new ideas, citing classical poems and writing cases, telling love stories of ordinary people, sweet talk and love talk tactics, single dog declaration, previous strategies
September:
School opening day, Zhongyuan Festival, and autumnal equinox: on that Day, they are published on social media in the form of “solar terms topic + posters.”
Teacher’s Day: thanks and blessings poster; take stock of the golden sentences that teachers often say in those years, such as “another 2 minutes, this is the way to send sub-questions, students”, etc.; two or three things with teachers.
October:
Mid Autumn Festival: with the elements of missing, returning home, reunion, and appreciating the moon, etc., basking in the moon cake, basking in the moon, sending the moon cake to draw prizes.
Halloween: candy, pumpkin, ghost, bat, skull, thriller, funny
Chinese Solar Term:
Cold dew, frost, and Double Ninth Festival: on that day, it was published on social media in the form of “solar term topic + POSTER.”
November:
Christmas: candy, pumpkin, ghost, bat, skeleton, thriller, funny
Double 11: “11” Pun “one” shows the meaning of “all, all,” which can produce homophonic copy “wish 11 comes true”, etc.; in addition to all kinds of gimmicks such as discount, full reduction, must-buy list, etc., you can also play a bit of anti routine — the less you buy, the more discount, facial expression exchange coupons, “double 11 + Singles Day” combination play
Thanksgiving Day: a form of “business mutual promotion” in which brands join hands to thank each other; express gratitude to fans, consumers, family members, friends.
Chinese Solar Term:
Lidong, Xiaoxue: on that Day, it was published on social media in the form of “solar term topic + POSTER.”
December:
Chinese Solar Term:
Snow and winter solstice: on that Day, it was posted on social media in the form of “solar term topic + POSTER.”
Double 12: we can learn from the previous “double 11” thinking.
Christmas: antlers, snow, Christmas tree, Santa Claus, stockings, reindeer, Christmas hat, Christmas song, Christmas Carnival
Cross year: start the topic “what you want to say on the last day of this year,” “New Year’s wish,” “the biggest regret or harvest of this year” with “prospect or review”; for example, H5 “predict your 2020”, the topic “New Year’s wish,” the lottery “New Year’s Koi,” etc.